SUMMER SALE Save 20% with code SUN


SAVE 20%

Code SUN

Time to Save


Shop & Save on your Maternity Closet


Shop for success! Build your breastfeeding wardrobe


Shop Cute Baby Essentials


Learn How to Make Money by selling your maternity & Breastfeeding clothes

You'll Love Your Clothes. Guaranteed.

We sell new and curated reloved maternity clothes. 

Our gently used collection is sold on behalf of other moms. So when you buy their clothes, they get paid!

All our new fashions come from small businesses started by other Moms with you in mind.

All bras and underwear sold are new.

Worried you won't like reloved?

You can return what doesn't meet your expectations. Please read our return policy before ordering

What Mom's are saying about H.E.A. (Happily Ever After)

I was so happy to find you (through my sister) and especially love being able to buy second-hand since I'm avoiding buying new clothes as much as possible for environmental reasons. Keep up the good work!

Elizabeth Sullivan

I received my order today! Thank you so much. The pieces are all lovely and I was nervous about the “surprise” selection but it worked out very well! I have been recommending you and will continue to do so - especially now that I’m actually a customer! Fingers crossed I will get to wear the shorts sometime this year. Lol. Thank you again,

Kathleen Leaton

Great Little Store. I purchased a bunch of matenrity clothing ans love them all...THey shipped fast and I received them just as fast!

Tabatha Thompson

Highly recommend! Only local shop I ever suggest to shop in this category. Excellent condition clothing for amazing pricing! Shopped here for all my pregnancy and nursing needs with the exection of 2 brand new bras that I then consigned with HEA Love the atmosphere, 1 on 1 shopping

Ashley Ponewas

Wow! Excellent service de la part de nancy. Merci et je recommanderai assurément encore une fois!"

Claudine Saumur-Middlemiss

I was super impressed with this place! I managed to find so many things I had been searching for in vain at really reasonable prices!

Cassie Carter
  • Winter Clearance

  • Time to save on Various Maternity & Feeding Clothes!
  • Image slide

  • Tell your brand's story through images

Winter Clearance

Time to save on Various Maternity & Feeding Clothes! SAVE NOW

Image slide

Tell your brand's story through images