My Story- How HEA Maternity Came To Be


HEA is a small business located in the beautiful town of Petawawa Ontario.

HEA has been connecting with expectant mothers on Facebook since July 2015, but the business didn't really start to take shape until April 2016.

HEA is an online home based business that sells new & consignment maternity clothing and breastfeeding apparel, as well as jacket extenders for pregnancy and babywearing. 

Happily Ever After Maternity grew in November 2017 when our first order with Momzelle arrived! Secondhand was not meeting the local demand for nursing apparel so we decided to carry the Canadian brand Momzelle. 

In 2018 we branded our first nursing top! A plus-sized seamless nursing cami designed with support and comfort in mind. This top is perfect for bustier women who wear a size M-XL and is designed to fit sizes XXL/1X, 2X/3X. This is a great piece to sleep in, and it will also transform any top you own into a nursing top.


In 2018 we started hosting pop-up shops at the Rotary Room at the Petawawa Public Library. March 23rd, May 4th, September 15th, November 25th. Stay tuned for 2019 dates.

In 2018 we added Naked Nursing tanks to our breastfeeding apparel. Naked Nursing tanks are Canadian made and designed to turn any top you own into a breastfeeding top.

In 2019 we've added Kokoala coat entenders for your pregnancy and babywearing needs! These Canadian made extenders are designed to be unisex! 


If you are local and would like to view the inventory in person, send us a message to arrange an appointment. To best accommodate your needs, set up is done by size 7 days a week.


Happily Ever After Maternity came to be on Canada Day 2015.  All the pregnant women at the Canada Day celebrations made me reminisce about how hard it was to find maternity clothing when I was pregnant with my son. I decided that day that I would buy and sell maternity clothing!

Who does that? Who decides that sort of thing on a whim?

As my son neared 12 months I became restless. I felt a drive to return to work but there were no career track or meaningful jobs in my area. So what was I going to do? My brain was already percolating and looking for something when I got the idea that fateful day.


The decision to start this business was one of those rare moments
 in my life with pure clarity, stillness, belief, and passion.
 I didn’t have any doubts.
This was what I was going to do.


HEA is a meaningful endeavour for me because I know I am providing a service that is needed in my community and elsewhere in Canada. There are very few retailers that offer maternity clothing in Canada, and let’s face it, maternity clothing is expensive.

Prior to becoming a mom, my background was in Ontario Archaeology which kept me away from home 5-6 days a week. It was a hard decision to give up archaeology, but the life style wasn’t compatible with the type of parent I wanted to be. I live in Petawawa ON with my husband and I am the proud (and sometimes tired LOL) Mom of two children, my high energy preschool son and my fearless toddling daughter!

If you have any questions, please don't hesitate to get in touch

You can find HEA on Facebook, Instagram, and Pinterest!



Thanks, Ladies!