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My Story- How HEA Maternity came to be


HEA is a small business located in the beautiful town of Petawawa Ontario.

I've been connecting with expectant mothers on Facebook since July 2015, but my business did not really start to take shape until my daughter was born in 2016. 

I sell maternity clothing by appointment in my home, and in January 2017 I started this website and have been connecting with expectant and nursing Mom's all over Canada!

Happily Ever After Maternity grew in November 2017 when my first order with Momzelle arrived! Secondhand was not meeting the local demand for nursing apparel so I decided to carry Momzelle. 

In 2018 I started hosting pop-up shops at the Rotary Room at the Petawawa Public Library. March 23rd, May 4th, September 15th, November 25th. 


If you are local, and would like to view my inventory in person, send me a message to arrange the details. 


Happily Ever After Maternity came to be on Canada Day 2015.  All the pregnant women at the Canada Day celebrations made me reminisce about how hard it was to find maternity clothing when I was pregnant with my son. I decided that day that I would buy and sell maternity clothing!

Who does that? Who decides that sort of thing on a whim?

As my son neared 12 months I became restless. I felt a drive to return to work but there were no career track or meaningful jobs in my area. So what was I going to do? My brain was already percolating and looking for something when I got the idea that fateful day.


The decision to start this business was one of those rare moments
 in my life with pure clarity, stillness, belief, and passion.
 I didn’t have any doubts.
This was what I was going to do.


HEA is a meaningful endeavor for me because I know I am providing a service that is needed in my community and elsewhere in Canada. There are very few retailers that offer maternity clothing in Canada, and let’s face it, maternity clothing is expensive.

Prior to becoming a mom, my background was in Ontario Archaeology which kept me away from home 5-6 days a week. It was a hard decision to give up archaeology, but the life style wasn’t compatible with the type of parent I wanted to be. I live in Petawawa ON with my husband and I am the proud (and sometimes tired LOL) Mom of two children, my high energy preschool son and my fearless toddling daughter!

If you have any questions, please don't hesitate to get in touch

You can find HEA on facebook, Instagram, and Pinterest!



Thanks Ladies!