How Mompreneurs Can Be Successful On All Fronts
Written by Guest Blogger Josh Moore
Josh entered the world of fatherhood four years ago with the birth of his son, Wyatt, but he’s on diaper duty once again with the arrival of his second son, Hayden. He created diaperdads.org to not only give credit to all the superhero dads out there, but give them some helpful tips to navigate fatherhood, diapers and all.
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Whether you're starting a home-based business out of necessity or because you want to spend more time with your children, modern innovations make your dreams of mompreneurship possible. There are dozens of business models suitable for stay-at-home parents. So here are a few tips to make your work-from-home dreams a reality.
Choose a Business Model
Aside from the obvious, which is to identify something you love to do and are good at, the first thing you should do is select a business model. You have your choice of numerous online business models, which include selling digital products, developing apps or software, or becoming a coach, consultant or affiliate marketer. Then you have non-online models, many of which also work great for busy moms. These include options like personal training, sewing and seamstress work, graphic designing, and resume writing.
Obtain the Appropriate Licenses, Permits and Forms
Many jurisdictions have unique requirements for home-based businesses. For instance, some communities do not allow people to run businesses out of their homes, period. Check with your county or city government to determine which forms you will need to fill out and what permits or licenses you need to obtain.
Determine How To Keep Your Finances Separate
Once your business starts earning income, it may become tempting to dip into the profits for things like new shoes for the kids or a new dress for yourself. Refrain from doing so. In fact, don’t ever let your personal and business funds mingle; SurePayroll points out that you need the separation to determine how much your business makes and spends each month, and to pay major bills or cover costly expenses. One of the best ways to keep your funds separate is to establish a separate business account.
Prepare an Advertising Campaign
If you don’t have a fortune to devote to advertising, you’re in luck. These days, simply plugging your product on social media can make a big difference. You can also look into building your own website -- not to mention investing in professional logo design services that your business can use for years to come! Carrying a uniform message across various outlets ensures that your message and brand are clear for your audience, so don’t miss out on this important step.
Make Arrangements (and Time) for Your Kids
Yes, the goal is to achieve that challenging work-life balance in which you can earn an income, feel secure and still spend ample time with your kids. However, you won’t be able to do either to the best of your ability if you have to divide your focus between your business and children at the same time. Look for a part- or full-time nanny via the web to care for your kids during work hours, or find a daycare you trust and that they enjoy. Once your work hours are over, shut down the computer and give yourself the freedom to relax with your loved ones. You can create a more relaxing home space by decluttering, adding indoor plants, and letting more natural light into your home.
Working from home is definitely the dream, but it takes work to make it a reality. Start building that dream with the right choices, research and preparation. You’ll be set up for success on all fronts!
Josh Moore entered the world of fatherhood four years ago with the birth of his son, Wyatt, but he’s on diaper duty once again with the arrival of his second son, Hayden. He created diaperdads.org to not only give credit to all the superhero dads out there, but give them some helpful tips to navigate fatherhood, diapers and all.