The Mom Market Calgary Exclusive Sales Page!

Hi Mama's Welcome to Happily Ever After Maternity!

Here's your exclusive sales page! 

Any questions? My name is Nancy, please don't hesitate to get in touch!

Your code to save 15% off your entire purchase: m15

This code is active from April 24th to April 30th. Please share it with friends. It can not be combined with any other discount code.

At the bottom of this page I'll have quick links to specific products like tank tops, shorts, activewear....etc. That way, if you're looking for something that wasn't featured in the virtual market, you can find it quickly!

Enjoy your visit!


P.S. Let's Get Social! if you'd like to get to know HEA better, you can follow us on Facebook and Instagram. We also have a Youtube channel where we answer your questions about maternity & breastfeeding apparel!

This gorgeous floral maxi dress is a must have this season!

Pockets make it functional, the print makes it a current style, and the postpartum friendly design makes it smart! 

You can wear this dress after pregnancy. And the crossover chest is designed so you can breastfeed in it! This piece will be in your closet for a long time!

This is part of our new inventory. We also sell consignment dresses.

This t-shirt weight sweater is designed to fit you during your pregnancy and long after.

It has a cute elbow patches detail and pockets!

Layer with a cami for the perfect spring top!  You don’t need to be pregnant to wear this top!

This lace bra doesn’t look like your typical nursing bra!

6 comfort points

  • No underwire

  • Wide waist band

  • Cup sits flat

  • Wide shoulder straps

  • Fabric, the lace is lined s its not itchy. AND Inside the cup is really soft and smooth . I own the bra, how soft and smooth it is was distracting when I first started wearing it!

  • Hook Positions.There are 6 rows spanning 2.5" that makes this bra really comfortable. 

You can wear this bra pregnant. In fact, if you’re planning on breastfeeding we recommend buying nursing bras throughout your pregnancy as your breasts grow. The bras you buy early in your pregnancy may not fit you when you first start breastfeeding, but remember, what goes up must go down! Your breasts will shrink slowly over time as you lose weight and as baby stats on solids and you’re not as in demand.

All bras in stock New & Consignment Here

SAVE when you buy them as a SET!

Or buy them individually!

Work out in these seamless stretchy leggings. Running, lifting or yoga these leggings will hold your body and keep you performing your best! These can be worn if you're breastfeeding. They will cover your entire abdomen so you can wear any top you want, lift and breastfeed!

Sports bra designed for pregnancy and breastfeeding.

Pull-on sports bra with quick-dry fabric. Seamless design to keep you comfortable when you're moving and sweating. 


This is a wardrobe staple when you’re breastfeeding. This basic T-shirt has a sturdy thick fabric that holds up to multiple washes. It’s fitted with a flattering silhouette. 

Lift access means you only need one hand to lift your top and unhook your bra, perfect for those moments when baby is hangry and already in your arms!

Four solid colours, one stripe, and one floral print available. Sizes XS to XXL available in most. Some of these are in stock, and some will need to be ordered in. Delivery of tops not in stock will be approximately 2 weeks after the show.



Because we know money is tight right now, we’ve marked down some of our new breastfeeding & Maternity apparel last ones to 40% off!

We’re going through something scary and difficult together, and we understand that your needs as a pregnant woman and breastfeeding mother aren’t going to go away because of this pandemic. We are so grateful for all the support we’ve received over the years, this sale is one of the ways we’d like to help and give back to you.  We hope this sale helps you with your basic wardrobe needs!

We've put some surprise bundles together! Save up to 50% off!

We are clearing out jeans that have been in stock for a while. Some are in like new condition, some are more broken in. You are saving $5 to $19.50 off our regular price.

Your code saves you an extra 15% off these as well!

 All our straight leg & bootcut consignment jeans are on sale!

Money Saving Tip: summer's coming, and cut off jean shorts are super cute!  Snag some denim at great prices, wear it for spring, then snip snip and show some leg! All for one great price!



Tell us your size on top and your size on the bottom and we'll make you a maternity treat bag! only $35

Each bag will contain 4 items!

Due Date Collection. Save 25% off with code DUE

Our Due Date collection features end of season deals and consignments that are close to their due dates! Take 25% off anything in this section with code DUE!

40% of the sale price of consignment pieces goes into a new mom's pocket!


That concludes our Mom Market. Here are the quick links I promised to help you get to what you are looking for faster!


Consignment Breastfeeding Apparel

Nursing Bras

Skinny Jeans

Capris & Crops




Dress Pants

Casual Pants

Tank Tops

Short Sleeve Tops



Long Sleeve Tops