Happily Ever After Maternity News & Useful Information

What Makes HEA Maternity Unique

Posted by Nancy Skuce on

What Makes HEA Maternity Unique

Hi Ladies, it's Nancy. With more and more Maternity resellers out there now, I wanted to explain a bit more about HEA maternity, and what makes us Unique, and what makes us the Best. Today I'm going to focus on the quality explanations I use in the product descriptions. Happily Ever After Maternity is NOT a Maternity Boutique.  When I started HEA in July 2015, I made the decision to not be boutique priced. The maternity industry is dominated by outrageous prices for pieces you don't wear for very long. I didn't want to open another store with high prices.  HEA is the Only maternity reseller in Canada...

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The Difference Between Maternity & Breastfeeding Clothes

Posted by Nancy Skuce on

The Difference Between Maternity & Breastfeeding Clothes

If this is your first pregnancy, you're probably overwhelmed by all the advice and birth stories coming your way and overwhelmed by the price of maternity clothing in retail stores. Money is tight, you have mat leave on the horizon, you have to provide for the new little person coming into your life, and you need to dress your changing body.  So why do you need new clothes for your pregnancy then again after your baby is born? In this blog post, we'll explain the difference between maternity clothing and breastfeeding (a.k.a nursing or feeding) apparel. What's the Difference between...

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New Maternity Line Up

Posted by Nancy Skuce on

HEA has been carrying new Momzelle & Naked Nursing breastfeeding apparel for nearly two years. The addition was well-received and women were really excited to mix-and-match new & consignment breastfeeding apparel in one order!  So we thought we'd do the same for our pregnant mamas!! We've sourced new maternity apparel! We're excited to offer you current styles, patterns, and colors at a price that beats the big brands!  Our goal is to provide you with a great selection of clothing in the mid-price range, there are enough high priced maternity retailers out there. This is why HEA was created, to offer style,...

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What Is A Coat Extender?

Posted by Nancy Skuce on

What Is A Coat Extender?

One Extender, TWO FUNCTIONS Babywearing & Pregnancy   A coat extender is a triangle-shaped piece of fabric that zips into your existing coat to make room for your growing belly and an infant or toddler in the front carry position.  The Canadian made coat extenders we carry are made of three different fabrics. Durable nylon softshell that is waterproof Polar fleece Velcro Band (mini extender) There are three weights of extenders available and two lengths.  The nylon shell is available on its own for spring & fall (Light extender) and is available with a polar fleece lining for winter (Original &...

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Style Maternity Clothing into Costumes!

Posted by Nancy Skuce on

Style Maternity Clothing into Costumes!

For ghosts and ghouls there are no rules....but babies wake at night! Pregnant and halloween! You could have sooo much fun with this, and it doesn't have to be expensive! Go through our closet for some inexpensive pieces to make this Halloween spooktacular!  Winnie the Pooh Gold & jewel tones. Here's a step by step photo guide to make this happen. First, this is the look you want to recreate, a basic T overtop a body con dress. but with the right colours. Photo from instagram, @kmasonette.cosplay Here's Where to get the look: The  dress, is part of our new inventory The...

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