A Little Bit About HEA & HEA's Founder

Posted by Nancy Skuce on

It’s been a while since I’ve told HEA’s story, so here’s a bit of background about us! 
Hey, my name is Nancy and I started HEA in 2015. I saw a problem, there were a lot of pregnant women in my small town and nowhere to shop locally for affordable clothing. 
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So I started Happily Ever after Maternity to solve this problem!  The business started off small, just on Facebook with local appointments. I expanded over the years to add a website, pop up shops, and new apparel to meet needs that secondhand alone couldn’t fill.
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HEA is still run out of my home and I’m still a one-woman show! 
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Set up in 2016

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It’s been quite an adventure! When I started out no one else was doing #maternityresale so I had to make things up as I went along! 
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I’ve had quite a few “I need an adult” moments, you know those moments when you wish you had a mentor or someone with experience to help you answer a question or foresee the long term consequences of a decision!  
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I’ve made quite a few mistakes along the way and tried things that failed but I learned from these trials and came out stronger. If you have a dream, make it happen!  I knew I had to do this, I could feel it in my soul but I had a lot of things to overcome before I could get started. Here were my main three obstacles, all of which are still a work in progress.
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First, was self-doubt. No one around me understood what I was proposing to do. They couldn’t get excited about it and that burst my bubble a bit and made me worry that I was making a mistake.
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Second, this business didn’t fit who I was as a person. I’m not a fashion-forward person. I like to describe myself as a “recovering Tom-Boy”. So describing clothing, creating flat lays, learning the anatomy of clothing and knowing the names of different types of tops dresses and pants is a huge challenge!
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Third, I was going to have to push myself out of my comfort cave. I have social anxiety and generalized anxiety disorder, yikes I said it!  Only a handful of people know about this, but I shouldn’t be hiding anymore so there it is!  When I started this business the idea of letting strangers into my home made me freeze. I’m pretty sure in 2016 there were some awkward appointments because as a result of my anxiety I freeze up in social situations. I am a much better listener than a conversation starter. This was some time that I’ve had to overcome. By overcome I mean to get better at, I’ll never be able to true my overcome it because that’s the nature of anxiety. 
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Part of our set up in 2020
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Despite what seemed like huge obstacles, HEA started, got its first sale and started making a difference in women’s lives!! Maternity resale is very #fullfilling 
 My advice to you, if you have a dream start working on it! #bebrave You’re never 100 % ready, and you never will be. So just do it. There is nothing you can’t learn and learning as you go is very #empowering
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Thank you to all the moms out there who made HEA part of their pregnancy and breastfeeding Journey! It’s an honour to be there for you and I couldn’t be more grateful for all the positive support and reviews!
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Lots of love and gratitude.

Nancy


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